Gucci is a worldwide phenomenon. From bags to watches to shoes, the House of Gucci is indeed everywhere and anywhere, and for good reason. It has made itself one of the most easily recognizable brands in the world, a household brand but at the same time the epitome of prestige and fashion for everyone who desires Gucci merchandise. According to Business Week, also a well known publication that focuses on market trends and innovative and well-run businesses, the House of Gucci has stepped up to forty sixth place in a hundred other well known brands, with total sales reaching to a record high of seven billion dollars. That kind of figure can only be reached if one knows how to create, and at the same time touch the hearts and minds of people around the world. Perhaps that is Gucci’s lasting legacy to the world, and its first clue to other companies who would like to follow its rich and opulent fashion history.

Gucci watches, like the House of Gucci’s other leather goods and merchandise, were crafted with only one thing in mind: aesthetic perfection. Like other upscale products of craftsmanship, the Gucci watch assures the buyer that no other brand comes close to this kind of design and uniqueness. And so, the discerning individual knows that only Gucci can satisfy the thirst for innovation and a one-of-a-kind experience that can only be felt when one feels and wears a Gucci watch.

Gucci as a brand has reached also the consciousness of artists, musicians and Hollywood of all places. It has been one of the most mentioned brands in the songs included in the Billboard Top 100, and many songs, often by high octane and well known hip hop figures, also mention the brand Gucci to denote a one-of-a-kind luxurious experience. Gucci has also been mentioned many times in the world wide phenomenon Ugly Betty, and has been worn by many Hollywood actors and actresses since its debut, too many times to mention. Rest assured that Gucci rides the waves that Elvis rode, and Aerosmith rode. Gucci has reached cult status, owing to the fact that the company that gave life to it made sure that it also had a hold on other luxury merchandise that are in cult status too, around the world.

An example of these other products are perfumes and jewelry; indeed, the Gucci brand has reached such popularity that even young people nowadays view the brand with reverence; it is often the content of dreams and hopes about the good life, the modern, cosmopolitan life that delves into the intricacies of freedom of movement, style and progression into the limelight of cosmopolitanism and the metropolis. What other better expression could be more suited to this feeling of individuality and uniqueness than Gucci watches? Time is essential and vital in itself, but to wear time with Gucci is equivalent to wearing time with style, confidence and authority, just what the new individuals of the world need.