When you hear the name Maurice Lacroix, what comes to mind immediately is not only quality, craftsmanship, fashion and elegance, but also, experience. Experience is something that the industries work upon, decade by decade, and it is experience that Maurice Lacroix has plenty of. It was in the year 1961 that Mauric Lacroix came into existence, from a humble root in an manufacturing line that was obtained by a small company that had been then based in Zurich. The small manufacturing line had formerly already been designing watches for markets that had been operating locally and even for those that have already been operation on a multination and international level. This small and humble history had resulted in a successful entry into the larger global market with the first time piece that had been released under the label of Maurice Lacroix in the country of Austria. Only a few months later, the label of Maurice Lacroix was also successfully launched in the Spanish market, and soon the name spread like wildfire among the large and variegated social circles.
Maurice Lacroix represents a kind of entrepreneurial genius that targets the international level while sticking to tried and tested formulas for local and multinational growth. The brand is present in more than four thousand specialized shops around the world, in more than forty countries speckled throughout the globe. It is this kind of growth that Maurice Lacroix boasts about, while providing quality and elegance to those who desire it.
If you would ask, what particular time pieces is Maurice Lacroix known for? The answer would be “classical mechanical”, which the brand name has aptly categorized under the larger rubric of Masterpieces. Tradition has never been a bad thing for the industry, and Maurice Lacroix is one fine example of how to go about it while making the necessary innovations and improvements both in the macro level- the manufacturing lines, and the micro level- perfecting designs of the final product. The uniqueness of the Maurice Lacroix lines or series of watches can be discerned from their elegance choice for names; like the Milestone series and the Sphere series. When you ask for another discerning characteristic, then let it be said that Maurice Lacroix also embodies simplicity, in its most effective form.
Why simplicity? Maurice Lacroix integrates the need to provide the market with time pieces that utilizes the highest grade materials, and at the same time, turning that complex elements into an element for simplicity- something that never goes out of style and never wears out the functional aspect of time pieces. Simplicity is what gives watches something to hold on to, in the digital age. Function and simplicity go hand in hand in creating genius and beauty- now and forever. It is this formula that Maurice Lacroix deepens as it goes head to head with the competition in the global markets today; and it is interesting and doubly notable that the companies design are successful in creating new patches of market.
