From its humble pocket watch beginnings, Tissot has evolved into a trusted maker of revolutionary timepieces. Tissot has been known to be the pioneer of design and technology, experimenting with various materials such as wood, rock and pearl. However, one characteristic that continues to prevail in Tissot’s brand and quality is tradition. Each timepiece is anchored on its traditional values of watch making. “Innovators by Tradition”, an apt tagline, insinuates a sense of trust and consistency. Tissot’s unrelenting desire for advancement and penchant for skilled craftsmanship are what attracts watch aficionados to the Tissot tradition. Since 1853, the watch maker has never failed to imbibe the classic essence of Swiss watch eminence, despite the numerous innovations it has brought to fruition.
Tissot has gained the highly respected reputation of being the most innovative watchmaker in the world while maintaining the sophistication and class of traditional watches. It takes pride in advanced functionality much more so than anything else. Tissot carries a variety of timepieces that are diverse enough to suit every man or woman’s needs. Its watches bear certain personalities that all reflect the kind of wearer they target, the democratic watch wearer. This is attributable to the notable fact that its range of watches doesn’t come with a hefty price tag. Its attractive price makes for what serves as their brand identity: democratic luxury. Providing superior but affordable quality to its customers, Tissot is now the leading manufacturer of Swiss watches in terms of units with a wide distribution across five continents.
Over the years, the watch brand has shown support to various sporting affairs such as cycling, MotoGP, fencing, ice hockey, and NASCAR. Targeting a broad audience, Tissot ensures that it emanates the same disposition and character that is radiated in such events. Its presence in these athletic arenas further validates its exceptional quality. It places much emphasis on those defining athletic values of high precision and performance. Its ambassadors include football player Michael Owen, Indycar driver Danica Patrick, World Champion racer Nicky Hayden, and actress Barbie Xu, all of which possess that inherent combination of class and competence. Always pushing the limits and knowing no boundaries, Tissot claims to encompass the same traits entailed in these sports activities. Furthermore, its sponsorships serve as a token of appreciation to those who have long bestowed continued trust in the brand, playing a crucial part in Tissot’s enduring growth and presence in the watch world.
Tissot has now become a part of the Swatch group alongside other Swiss watch brands like Omega, Longines and Rado, making it possible for us to own the elegance its products bring. Time has itself been on the watchmaker’s side, as it has consistently brought the same gratification to its wearers. Its engineering and testing processes ensure that each piece is made with the finest craftsmanship. There is no doubt that demand for this Swiss watch continues to grow even after 150 years. Time and again, it has proven that it deserves its well-renowned place in the watch making industry.
